The aim of this project is to create a poster that promotes a landmark in Southern California. The poster must show a strong sense of layout and type dominant. The design of this poster revolves around the architectural style of the Broad museum, which was built in 2015 for philanthropist Eli Broad and designed by renowned architects, Diller Scofidio and Renfro. The poster emphasizes the building’s porous like quality to its facade, becoming a vocal point that is reflected in the design. The colour palette of the poster are taken from the basic colour of the Broad museum's branding, adding the red into the white dominant layout.
Photography of the building focuses on the exterior of the building